Introduction to GENU.N Platform

About GENU.N

GENU.N is a platform that bridges digital and physical worlds to deepen the connection with your customer. By harnessing the power of NFCs or QR codes in conjunction with blockchain technology, we facilitate the seamless connection of physical products to generate a corresponding digital twin.The twin can be used for customer loyalty, digital experiences, authentication, marketing and more! GENU.N is a product of Sky Meta Limited, a company based in Hong Kong that is a blockchain tools development company.

GENU.N Authentication

Protect your brand, no matter the size of your company. Don’t let counterfeits compromise your brand identity or impact your sales. Integrate NFCs or QR Codes into your products with our platform, utilizing blockchain technology to effortlessly combat counterfeiting.

NTAG 424 Authentication

The NTAG 424 DNA tag is a highly advanced and secure NFC (Near Field Communication) tag designed by NXP Semiconductors, specifically aimed at enhancing security and privacy in various applications. This tag represents a significant leap in the capabilities of NFC technology, particularly in areas requiring stringent security measures such as anti-counterfeiting, secure authentication, and user engagement through smart packaging. Its introduction marked a new era in the field of secure NFC communications, offering features that were not previously available in earlier NFC tags.

The GENU.N platform is a revolutionary solution for product authentication and authorization, utilizing advanced NTAG 424 DNA tag technology. This includes AES-128 encryption, dynamic SUN message verification, tamper-proof design, and stringent user privacy protection, providing brands and consumers with a secure and reliable anti-counterfeiting system. Not only is the platform easy to integrate and use, but it is also applicable to a wide range of products. It effectively protects brand reputation and market order, while offering unprecedented confidence and protection to consumers.

QR Code Authentication

The GENU.N platform not only offers secure authentication and authorization services for products using advanced NTAG 424 DNA tag technology but also provides a low-cost solution through its QR authentication services. This flexibility allows the GENU.N platform to meet the needs of various industries and budgets, whether there's a requirement for advanced encryption and tamper-proof technologies or considerations for cost efficiency. By combining NTAG 424 DNA technology with QR code technology, the GENU.N platform offers brands and consumers comprehensive, multi-level product protection, ensuring product authenticity is traceable and verifiable, while significantly enhancing user experience and market trust.

GENU.N NFT

The GENU.N platform introduces an innovative digital-twin authentication solution by integrating NTAG 424/QR technology with NFTs. This approach not only leverages the advanced security features and ease of use of NTAG 424 DNA tags and QR codes but also incorporates blockchain technology through Non-Fungible Tokens (NFTs), creating a unique digital identity for each product. Thus, each item obtains an immutable digital twin on the blockchain, significantly enhancing product security and consumer trust. This solution is suitable not only for anti-counterfeiting and traceability of high-value goods but also provides a transparent and secure platform for the transfer and verification of product ownership, establishing a new bridge of trust between brands and consumers.

Supported Network

• Ethereum Mainnet
• Ethereum Testnet
• Avalanche
• BNB Chain
• Polygon
• Solana (coming soon)
• ICP (coming soon)

GENU.N Certification NFT

The GENU.N platform authenticates the authenticity of products using a specific type of Certification NFT, which is a non-tradable ERC721 standard NFT. This approach fully leverages the advantages of blockchain technology to provide a unique digital certificate for each certified product. Unlike traditional NFTs, these Certification NFTs are designed to be non-tradable, with their primary purpose being to ensure the authenticity and immutability of product certification information, rather than serving as an investment or collectible to be bought and sold.

This design choice means that once a product is certified and associated with a Certification NFT, this NFT becomes a permanent record of the product's authenticity and provenance. Since it is based on the ERC721 standard, each Certification NFT is unique, ensuring that the product information associated with it is exclusive, thus enhancing the traceability of the product and consumers' trust in the brand.

By using non-tradable Certification NFTs on the GENU.N platform for product authentication, brands can demonstrate the authenticity and quality assurance of their products to consumers, while also utilizing the transparency and security of blockchain, providing a reliable verification channel for consumers. This enhances consumer confidence in the authenticity of the products they purchase.

GENU.N Gift NFT

The GENU.N Gift NFT enables merchants to add value to their products by attaching NFTs as digital collectible gifts alongside the items. When customers claim the digital certificate (Certification NFT) of the product, they simultaneously receive the gift. This approach not only enhances the product's appeal but also leverages the unique capabilities of NFTs to create a more engaging and rewarding customer experience.

By incorporating Gift NFTs, merchants can offer a dual benefit to their customers. First, the Certification NFT serves as a proof of authenticity and ownership for the physical product, ensuring that the item is genuine and traceable back to its origin. This aspect alone adds significant value by bolstering consumer confidence in the product's authenticity.

Second, the Gift NFT acts as an added incentive, providing customers with something extra that is both unique and potentially valuable in its own right. These digital collectibles can range from exclusive digital art and virtual goods to special access codes for future discounts or events, thereby enhancing the overall value proposition of the product.

This innovative use of NFTs for both certification and as an added gift capitalizes on the growing interest in digital collectibles and the blockchain's ability to authenticate and secure digital assets. It not only adds an extra layer of value to the product but also fosters a deeper connection between brands and their customers by offering them a more personalized and memorable purchasing experience.